Getting to Know Pardot

Pardot (Marketing Cloud Account Engagement), brought to you by Salesforce, is like a marketing Swiss Army knife. It helps send marketing emails, keeps track of how people use your website, and identifies the best leads for sales. It's an all-in-one tool for marketers.

Introducing Basin

Basin is a tool that makes creating online forms super easy. No coding needed! It's perfect for gathering information from your website visitors, whether it's for signing up for newsletters, registering for events, or getting feedback.

Boosting Pardot with Basin

Stop Spam in Its Tracks: Basin filters out spam, ensuring only real submissions get through.

Automate Like a Pro: Set up automatic responses or tasks once someone submits a form.

Form Creation, Simplified: Drag-and-drop form elements make building forms with Basin quick and easy.

Seamless Connections: Basin can send your form submissions to Pardot, Slack, and more, keeping all your tools in sync.

Detailed Steps to Connect Basin and Pardot

Setting Up Webhooks in Basin

1. Create Your Form: Start by building your form in Basin.
2. Enable Webhooks: Go to your form, click on "Integrations," then "Webhooks," and choose "New Webhook."
3. Configure Webhook: For the payload format, select "Form URL Encoded." This format is what Pardot needs to understand the data coming from Basin.
4. Enter the form handler URL target found in your Pardot dashboard.

Configuring Pardot to Receive Data

1. Create a Form Handler in Pardot: In Pardot, set up a new Form Handler for the Basin form. This is where you'll receive the data.
2. Map the Fields: Make sure each field in your Basin form matches a corresponding field in Pardot. This step is crucial for the data to be correctly received and processed.

Exploring Basin's Other Features

Basin isn't just about sending data to Pardot. It offers a lot more:

• Responsive Forms: Basin forms work great on any device, ensuring your audience can easily submit their info, no matter where they are.
• Analytics: Track how your forms are performing. See how many people are viewing your forms and how many are filling them out.
• File Uploads: Need to collect documents or images? Basin supports file uploads directly through your forms.
• Email Notifications: Get an email every time someone submits a form, so you never miss a beat.
• Custom Thank You Pages: Redirect users to a custom page after they submit a form, providing them with a seamless experience.

Wrapping It Up

Combining Basin's form-building prowess with Pardot's marketing automation capabilities can significantly streamline your marketing efforts. From capturing lead information more efficiently to automating follow-ups, this integration empowers you to focus more on strategy and less on manual tasks.

Dive into the simplicity and power of Basin and Pardot integration. Start by setting up your forms in Basin, connect them to Pardot, and watch your marketing automation become more efficient and effective.